As the content coordinator for tRACK by kesseböhmer, I took on the challenge of establishing the brand's social media presence from scratch, operating with a limited budget. Despite these constraints, I successfully developed and managed a comprehensive content strategy across Instagram and Pinterest, while also crafting engaging website copy that resonated with the target audience of stylish and creative professionals.
On Instagram, I embarked on a journey from zero followers to a growing community of engaged individuals. I crafted a visually captivating content strategy that showcased the brand's versatility and style, ensuring that each post aligned with the target audience's preferences.
Capitalizing on Instagram's Stories feature, I delivered bite-sized snippets of valuable insights and tips on using tRACK's products. These short, shareable pieces of content not only amplified the brand's voice but also encouraged the audience to actively engage with the platform.
Tap here or on the following picture to see the instagram account as it is today.
(Note: I worked on it from 11/2021 till 12/2022)
photographer Isabel Eulenburg
Shifting my focus to Pinterest, I immersed myself in creating visually appealing pinnable content that stood out from the crowd. By leveraging Pinterest's boards feature, I meticulously organized and categorized the brand's pins, making it effortless for users to navigate and discover content that resonated with their interests.
Tap here or on the following picture to see the Pinterest account as it is today.
(Note: I worked on it from 11/2021 till 12/2022)
content series: tRACK talk (example: https://www.pinterest.de/pin/series-tRACK-talk)
Beyond social media, I also played a pivotal role in crafting website copy that was informative, engaging, and seamlessly integrated with the brand's identity. Carefully analyzing the target audience's preferences, I ensured that the website's language and tone were tailored to their needs and expectations.
Collaborating closely with the design team, I ensured that the website copy complemented the visual aesthetic, creating a cohesive and informative experience for visitors. The goal was to establish a user-friendly platform that accurately represented the brand's essence and product offerings.
My efforts to revitalize tRACK's online presence yielded remarkable results, including:
Exponential social media growth: The brand's Instagram following up to 4k (03/2023). The company's Pinterest account had an average view count of about 15.000 and highest at about 1 million views (after paid ad).
Steadily increasing website traffic: Website traffic witnessed a notable increase, accompanied.
Enhanced brand awareness: tRACK's brand recognition soared among the target audience, as evidenced by increased mentions and positive feedback on social media.
Throughout this journey, I demonstrated my ability to navigate the complexities of content creation and copywriting while operating under stringent financial constraints. My achievements at tRACK by kesseböhmer serve as a testament to my passion for storytelling and my commitment to driving brand success in an ever-evolving digital landscape.
Tap here or on the following picture to see the website account as it is today.
(Note: I worked on it from 11/2021 till 12/2022)
