After the conclusion of the Berlin project, I continued my work with TUMO by joining the equivalent initiative in Essen. Here, I supported the establishment of the marketing setup for the new center, building on the experiences and insights gained in Berlin.
photographer Tim Theisen, stylist Anton Cobb, strategy fake agency, production Maria Bernhardt
As part of the launch campaign for TUMO Essen, I organized and produced a photo shoot. This involved casting the model together with a stylist, coordinating the creative direction, and working closely with strategists and the photographer to translate the visual material into an impactful out-of-home campaign. The campaign introduced TUMO to the region and played a key role in creating awareness among young people and their families.
photographer Tim Theisen
In addition to campaign work, I also took on the management of TUMO Essen’s Instagram channel. My tasks included developing creative concepts, producing and curating content, writing engaging captions, and ensuring a consistent brand voice.
Tap here or on the following picture to see the instagram account as it is today.
instagram @tumo_essen
